We are very passionate about the planet. To do our part, we contribute 100% of profits to charity.
50% of our profits to Sea Shepherd Australia. Established in 1977, Sea Shepherd’s mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species. Sea Shepherd’s use innovative direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations.
We also donate 50% of our profits to Lifeline Australia. Why are we supporting Lifeline Australia instead of more environment charities? Because our mission is to practice kindness to everyone, starting with yourself.