Together We Can Make A Difference

The ethos of our business is based upon making a difference. We believe in being a responsible business and were born out of passion for people and the planet. We donate our time and 100% of our profits to save the ocean and prevent suicides.

Sea Shepherd Australia

We are very passionate about the planet. To do our part, we contribute 50% of our profits to Sea Shepherd Australia. 50% of our profits to Sea Shepherd Australia. Established in 1977, Sea Shepherd’s mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species. Sea Shepherd’s use innovative direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations.

From its earliest years, Sea Shepherd has embraced the mandate of the United Nations World Charter for Nature to uphold international conservation laws when nations can’t…or won’t. Today, Sea Shepherd works with law enforcement agencies such as INTERPOL to help bring poachers to justice, and partners with national governments around the world to stop illegal, unreported and unregulated fishing in their sovereign waters.

Lifeline Australia

We also donate 50% of our profits to Lifeline Australia. We know what you’re thinking. Why are we supporting Lifeline Australia instead of one more environment charity? Valid question.

We always wanted to be a little bit different. Our business ethos is based on being kind to everyone, starting with yourself. We really admire (and were inspired by) all the beautiful eco businesses out there that are doing so much to reduce waste and save our planet. However, we felt that sometimes it can get a little overwhelming not knowing where to start. With so much choice available it can sometimes make us a little anxious, when all we want to do is make a small change. 

This is why we created Be Kind Co. We want to promote kindness to the planet, starting with yourself. We want to enable you to make a small change and a big difference.

We strongly believe that no human is unkind intentionally. Life is not easy, and every one of us is trying to do our best with what we have. We get it. For this reason we decided to partner with Lifeline Australia, a charity that provides crisis support and suicide prevention services. During the tough times experienced recently, they received a call from someone seeking support every 30 seconds. It’s deeply moving. We want to start with you. 

Our Brands

We also ensure we  only work with brands that have similar values and ethos to us. Our socially responsible brands support various environment charities and are doing amazing amount of work to restore our planet to its former glory. Working to make the oceans beautiful again, just like they used to be.

Visit our brand pages to find out more about the beautiful brands we stock.