Australian Marine Conservation Society

We are very passionate about the planet. To do our part, we contribute 2.5% of our profits to the amazing work that the Australian Marine Conservation Society (AMCS) does. AMCS is Australia’s only national charity dedicated solely to protecting our precious ocean wildlife. AMCS is an independent charity, staffed by a committed group of scientists, educators and passionate advocates who have defended Australia’s oceans for over 50 years. AMCS works on the big issues that risk our ocean wildlife. Together, they have protected critical ocean ecosystems with marine reserves around the nation, including Ningaloo and the Great Barrier Reef. They have led the movement to ban whaling, stopped supertrawlers, and protected threatened and endangered species like the Australian Sea Lion. Together, their community of ocean lovers save our oceans every day.

Lifeline Australia

We also donate 2.5% of our profits to Lifeline Australia. We know what you’re thinking. Why are we supporting Lifeline Australia instead of one more environment charity? Valid question.

We always wanted to be a little bit different. Our business ethos is based on being kind to everyone, starting with yourself. We really admire (and were inspired by) all the beautiful eco businesses out there that are doing so much to reduce waste and save our planet. However, we felt that sometimes it can get a little overwhelming not knowing where to start. With so much choice available it can sometimes make us a little anxious, when all we want to do is make a small change. 

This is why we created Be Kind Co. We want to promote kindness to the planet, starting with yourself. We want to enable you to make a small change and a big difference.

We strongly believe that no human is unkind intentionally. Life is not easy, and every one of us is trying to do our best with what we have. We get it. For this reason we decided to partner with Lifeline Australia, a charity that provides crisis support and suicide prevention services. During the tough times experienced recently, they received a call from someone seeking support every 30 seconds. It’s deeply moving. We want to start with you. 

Our Brands

We also ensure we  only work with brands that have similar values and ethos to us. Our socially responsible brands support various environment charities and are doing amazing amount of work to restore our planet to its former glory. Working to make the oceans beautiful again, just like they used to be.

Visit our brand pages to find out more about the beautiful brands we stock.