born with a single goal

Our mission is simple — make ‘eco-friendly’ easy. 

With a passion for the ocean and being kind, we want to make it easy for you to reduce plastic waste without judgments.

we're just human

Let’s face it – being ‘green’ is not easy.

We all want to do the right thing. But life gets in the way and we can end up causing harm when we don’t intend it.

The truth is that we’re just human. We’re all doing the best with what we have. 

the butterfly effect

We understand that change is overwhelming. And that the smallest step can seem insignificant. 

But one small change is all it takes to make a big difference. 

making it easy

We’ve carefully sourced the very best quality products from 7 easy to adopt everyday categories. So you can easily make the change you want, when you’re ready.

These innovative products enable you to have the highest impact with just one small change. Kindness starts with you.

high impact, simple choice.

Every brand we’ve chosen creates a positive impact. Impact on you, impact on the community and impact on the environment. And each product we stock ticks as many of the ‘eco-boxes’ as possible:

We’ve done all the research for you. So you can simply pick a product knowing you’re being kind to yourself and the environment.


Never underestimate the power of a small group of committed people to change the world. In fact, it’s the only thing that ever has.

Margaret Mead